Hudson Shaw - privacy policy

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Effective Date: 16.02.2022
Last Updated: 02.10.2024

Hudson Shaw (“we”, “us”, “our”) is a premium boutique lettings agency based in London, specialising in luxury rental properties in prime areas such as Chelsea, Mayfair, Kensington, Knightsbridge, Marylebone, Fitzrovia and wider central London. We are committed to protecting your privacy and ensuring transparency about how we collect, use, share, and protect your personal data.

We may collect:

• Personal information you provide when contacting us or using our services (e.g. name, email address, phone number, property details).
   
• Usage data collected automatically when you visit our website (e.g. IP addresses, device type, browser type, pages viewed, cookies) to help optimize your experience.
   

We use personal and usage data to:

• Provide core services, such as tenancy management, property valuations, lettings, property management, and relocation support tailored to landlords and tenants in central London.
   
• Respond to inquiries, arrange viewings, send confirmations, or schedule consultations.
   
• Improve our website experience and service performance.
   
• Meet our legal and regulatory obligations (e.g. for tenancy records, compliance checks, or communications with regulatory bodies).
   

We use cookies and similar technologies to:

• Analyse site traffic and performance.
   
• Personalise content and optimise your user journey.
   
• Provide aggregated analytics (anonymous visitor trends) to improve our services.
   

You can manage cookies via your browser settings, but disabling them may affect site functionality.

We rely on several lawful bases for processing:

• Contractual necessity, where processing is required to provide services you’ve requested.
   
• Legitimate interests, e.g. improving our marketing, website experience, and operational efficiency.
   
• Legal obligations, such as record‑keeping for lettings compliance.
   
• Consent, for non‑essential direct marketing and tracking (e.g. third‑party cookies) which you can opt into or withdraw at any time.
   

We may share your data with:

• Service providers and agents necessary to deliver services (e.g. background-check agencies, relocation partners, property maintenance contractors).
   
• Legal and regulatory bodies, where required by law or for compliance purposes.
   
• Third‑party platforms only when you explicitly instruct us to act on your behalf.
   

We do not sell your personal data to unaffiliated third parties.

We retain your personal data only as long as needed to fulfil the purposes stated (e.g. throughout tenancy agreements or client engagements) and to comply with regulatory obligations (e.g. the limit for tenancy records in the UK). After that, we securely delete or anonymise your information.

You have the following rights regarding your personal data:

• Access – request a copy of the data we hold about you.
   
• Rectification – correct inaccurate or incomplete data.
   
• Erasure – ask us to delete your personal information, where permitted.
   
• Restriction of processing – pause processing under certain circumstances.
   
• Objection – object to processing based on legitimate interests or direct marketing.
   
• Data portability – receive your data in a structured format so you can reuse it.
   

To exercise these rights, please contact us using the details below.

We apply standard technical and organisational measures to protect your personal data, such as encrypted storage, access controls, and staff training. However, no system is fully secure; if we learn of a breach that could significantly affect you, we will notify you and regulators where required.

Our operations and service partners may be based in the UK. Any transfer of your data outside the UK will be done only in accordance with applicable privacy laws and safeguards (e.g. standard contractual clauses).

If you have questions or concerns about this Privacy Policy or how we handle your data:

Hudson Shaw
40 Bank Street, London E14 5NR, UK
Phone: 0207 183 6271
Email: info@hudsonshaw.com

We may update this policy from time to time. The “Last Updated” date indicates when changes were made. We encourage you to review this policy periodically to stay informed.